Influence by Robert Cialdini – The Psychology of Persuasion & Human Behavior

Influence: The Psychology of Persuasion by Robert Cialdini is a classic psychology and marketing book that explores the science behind why people comply with requests and how persuasion techniques affect human behavior.

Based on years of research, this book introduces the famous six principles of influence:

• Reciprocity

• Commitment and consistency

• Social proof

• Authority

• Liking

• Scarcity

You will learn how these principles are used in:

• Marketing and advertising

• Sales and negotiation

• Business and leadership

• Social interactions and communication

This book helps readers understand how persuasion works and how to use it ethically while also protecting themselves from manipulation. With real-life examples and scientific studies, Influence is essential reading for marketers, entrepreneurs, students, and anyone interested in human psychology.

Perfect for:
✔ Marketers and advertisers
✔ Entrepreneurs and business owners
✔ Sales professionals
✔ Psychology students
✔ Communication and leadership learners